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Photo: Maria Olsen 2008

Elin Brimheim Heinesen CV

Stoffalág 18

Fo-100 Tórshavn

Faroe Islands
Email: elin(at)heinesen.fo
www.heinesen.fo

Profile

Born 25-06-1958. Grew up in Tórshavn, Faroe Islands. Gave birth to a daughter in 1990. Lived in Denmark from 1983, in Copenhagen from 1986. Moved to the Faroe Islands in the spring 2007.

Work Experience

Short summary:

Line of work	Position	Years
Public organisation	Managing director	2
Culture & Media	Journalist, editor and managing editor	8
IT	Webmaster and web editor	7
Marketing	Marketing manager and co-ordinator	3,5
Pedagogy	Teacher	1,5
Sales	Telemarketing	1
- including managing experience		13

References (translation available on request)

• Reference from the Danish Committee for Health Education

• Reference from Tiscali A/S (Kvindekanalen.dk)

• References from colleagues (Kvindekanalen.dk)

• Reference from Kulturby 96 (Cultural Capital of Europe ’96)

• Reference from Teknovision

Work Experience

• September 2009 -
  Media- and Development Manager at Kringvarp Føroya, the National Broadcasting Company of the Faroe Islands. View www.kringvarp.fo

• May 2007 - August 2009
  Managing director at SamVit - Faroe Islands Enterprise - a public organisation, now merged with the Foreign Ministry in the Faroe Islands. The organisation encompassed the former Faroe Islands Tourist Board and the Faroe Islands Trade Council. The two organisations officially merged at year-end 2006. SamVit - Faroe Islands Enterprise was to carry out the chosen national policy regarding trade and industry. The main functions were:  To encourage innovation and enterprise. To advance and develop Faroese trade and industry. To market Faroese products and services as well as the Faroe Islands themselves as business and investment opportunity. To advance and develop tourism in the Faroes and market the Faroe Islands as a tourist destination. In cooperation with other organisations and institutions an aim was to coordinate procedures relating to administration which can benefit all the individual companies. View www.samvit.fo and www.visitfaroeislands.com

• July 2003 – April 2007:
  Managing editor at KIWI magazine, a glossy women’s consumer magazine, published by Chili Group. I was involved in the start-up process, including concept development. KIWI magazine has a circulation of 200.000 with approximately 400.000 readers. It includes practical advice, aimed at making the reader’s hectic life easier – primarily about saving time and money. The main target group is women aged 25-50. Chili Group has a contract with the Danish supermarket chain Netto regarding exclusive free distribution of the magazine throughout Denmark.
  View www.kiwimagazine.dk and www.chiligroup.dk  

• December 2002 - April 2003:
  A contract position as project leader/coordinator for the Faroese Telecom. Responsibilities included preparing a report about the possibilities for establishing a new commercially-based TV channel to compete with the Faroese national channel.

• October 2002 - December 2002:
  Moved to my native Faroe Islands for a short period, mainly to produce a TV-film in two episodes about my father, the Faroese author Jens Pauli Heinesen. I was responsible for the music and the editing. The music can be heard here.  

• November 2001 - October 2002:
  Managing editor at the Danish Committee for Health Education, a public service which publishes health-related books and magazines, including UNG, a quarterly magazine distributed to all 13-16 year-old school pupils in Denmark. View www.sundhedsoplysning.dk, www.ung-bladet.dk og www.ung-rejseguide.dk. I am still partly responsible for the committee’s online activities on a freelance basis.

• February 2000 - October 2001:
  Editor and founder of www.kvindekanalen.dk (link to PDF-file!) - World Online’s (now Tiscali’s) online magazine for women with content such as shopping, letters, body & soul, lifestyle & culture, career and IT. Responsibilities included vision, concept development and strategy, as well as maintenance. My staff consisted of an editorial assistant and 40 freelancers. Although the site was the fifth-largest women’s site in Denmark, it was shut down in August 2001 due to finansial problems caused by the world wide IT crisis at the time.

• July 1997 - present:
  Founded my own company (initially to finance my studies at the National Film School of Denmark). The company provides consultancy services, specialising in media communications.
  

• 1995-1996:
  Marketing coordinator for Kulturby 96 (Copenhagen – Cultural Capital of Europe 1996). I developed the advertising strategy and edited promotional texts and layout for various advertising areas. In addition, I was an advisor for almost 600 cultural projects in the city, providing advice about marketing strategies and advertising, as well as distribution of flyers, signs, banners and flags to various cultural institutions.

• 1994-95:
  Sales and marketing manager at Folketeateret - The People's Theatre in Copenhagen. I was responsible for planning and controlling the theatre’s marketing plans. I designed and sent out sales letters, designed packages for customers and visitors, edited advertising copy, designed the theatre's programmes, posters and postcards, as well as organising merchandising, adverts and sponsors.

• 1992-93:
  Marketing Manager at SMS in Tórshavn – a shopping centre which houses 26 shops, including a large supermarket, post office, bank and cafeteria, and employs 300 people. I was responsible for producing weekly five-minute TV broadcasts for national TV, which included reports and adverts. I was also responsible for selling advertising space to the shops and organising weekly events in the centre – cultural, commercial and entertainment.

Jobs before and during college and university studies:

• Technological assistant at the Teknovision exhibition in Copenhagen (summer, 1992

• Market researcher, Copenhagen (student job, 1988)

• Marketing assistant at EC-Marketing, Copenhagen (student job, 1987-88)

• Sandwich maid (student job, 1987)

• Canteen assistant at the Faroese House in Copenhagen (student job, 1986-87)

• Book shop clerk, Tórshavn (summer, 1986)

• Office assistant at the Faroese Academy (several summer holidays, 1983-91)

• Supply teacher at a college in Tórshavn (full-time job, 1981-82)

• Care worker at a recreation centre for physically and mentally disabled, Tórshavn (summer job, 1979-1981)

• Journalist on the newspaper 14 September and a Faroese cultural magazine Magn (full-time job, 1978-79)

• Radio assistant and record archivist, Tórshavn (full-time job, 1978)

• Supply teacher at a primary school (full-time job, 1977-78)

• Ticket office assistant at Torshavn's Jazzklub (weekend job, 1976-82)

• Attendant at the Faroese National Art Gallery (student job, 1974-76)

Education

• Degree in screenwriting from The National Film School of Denmark, (August 1997- June 1999) View transcript.

• Master of Arts degree majoring in aesthetics and culture. View transcript. Dissertation: Practical Work with Marketing – with Emphasis on TV Advertising – Based on Humanistic Theories of Culture and Communication (University of Aarhus, Denmark, 1984-1986 and 1989-1991) View transcript.

• Business economics for humanists (Copenhagen Business School, 1987-88) View transcript.

• Unfinished degree in dramaturgy (University of Aarhus, Denmark, 1983-84)

• University bachelor degree in Nordic languages and literature (The Faroese Academy, 1979-1981) View transcript.

Other courses:

• Project management, spring 2001. (View transcript)

• Computer-based music composition and arragement, autumn 1995 in Copenhagen

• Technological communications, spring 1992. (View transcript)

• Herning College, Denmark. (Spring, 1978). Subjects: drama, visual arts, music and literature. (View transcript)

• Two night school drama courses (the winters of 1976 and 1977 in Tórshavn)

Interests and freelance work

• Regular features and reviews for major Danish and Faroese newspapers, as well as journalistic research assignments on a freelance basis.

• I am an active writer of manuscripts, and film and theatre reviews.

• Webmaster and web editor for www.fo-dk.dk – a web-debate about the relationship between the Faroe Islands and Denmark. It was first published in April, 2000. This voluntary work is ongoing, although the site has not been updated for a while due to other commitments

• I have worked on various projects involving advertising campaigns and market research. This has resulted in various publications, mainly about marketing consultancy.

• I am passionate about using the internet efficiently, and I do what I can to keep up-to-date with online trends.

Music and theatre

• Since 1964 I have been active as a music composer and singer. I released Nalja on MC in 1988, and on CD in 1998, together with Kári Jacobsen. Click here to read more about my musical career and hear some of my songs.

• I have been active in local theatre life, as performer and organiser, at Tórshavns Jazz Society since its foundation in 1975. I was one of the founders and board members of the society.

• I have arranged concerts and founded various music and composer socities in Torshavn.

• I have performed in theatre pieces such as Seymistovan at the Tórshavn Theatre (1978) and The Lost Musicians, a play based on the novel by William Heinesen, at the Nordic House in Tórshavn (1993).

Radio, TV and film

• I toured the Faroe Islands as a revue singer for three years (1975-1978). These performances were part of the weekly Saturday night entertainment show on the Faroese radio.

• I have made music videos and music programmes on a freelance basis for Faroese TV and radio from 1975 to the present.

• I have produced various radio programmes since 1975, including a series of nine programmes about the history of jazz and a six-part radio play for children. I have produced and played in various radio plays, produced children’s shows, recited several children’s books and sung several children’s songs.

Languages

IT - advanced, very good, good

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CONTACT: Mail to elin(at)heinesen.fo or call +298 21 31 02