elin brimheim heinesen

betri úrslit saman
better results together
bedre resultater sammen

work experience

short summary

Line of work

Position

Years

Public organisation

Managing director

2

Culture & Media

Journalist, editor and managing editor

9

IT

Webmaster and web editor

7

Marketing

Marketing manager and co-ordinator

3,5

Pedagogy

Teacher

1,5

Sales

Telemarketing

1

- including managing experience

14

working experience

September 2009 -
Media- and Development Manager at Kringvarp Føroya, the National Broadcasting Company of the Faroe Islands. View www.kringvarp.fo

May 2007 - August 2009
Managing Director at SamVit - Faroe Islands Enterprise - a public organisation, now merged with the Foreign Ministry in the Faroe Islands. The organisation encompassed the former Faroe Islands Tourist Board and the Faroe Islands Trade Council. The two organisations officially merged at year-end 2006. SamVit - Faroe Islands Enterprise was to carry out the chosen national policy regarding trade and industry. The main functions were: To encourage innovation and enterprise. To advance and develop Faroese trade and industry. To market Faroese products and services as well as the Faroe Islands themselves as business and investment opportunity. To advance and develop tourism in the Faroes and market the Faroe Islands as a tourist destination. In cooperation with other organisations and institutions an aim was to coordinate procedures relating to administration which can benefit all the individual companies. View www.samvit.fo and www.visitfaroeislands.com

July 2003 – April 2007:
Managing Editor at KIWI magazine, a glossy women’s consumer magazine, published by Chili Group. Elin was involved in the start-up process, including concept development. KIWI magazine has a circulation of 200.000 with more than 400.000 readers. It includes practical advice, aimed at making the reader’s hectic life easier – primarily about saving time and money. The main target group is women aged 25-50. Chili Group has a contract with the Danish supermarket chain Netto regarding exclusive free distribution of the magazine throughout Denmark. View www.kiwimagazine.dk (now www.magasinetlime.dk) and www.chiligroup.dk. KIWI magazine changed name in March 2010 to LIME magazine since the Norwegian supermarket chain Kiwi opened their first stores in Denmark.

December 2002 - April 2003:
A contract position as Project Leader/Coordinator for the Faroese Telecom. Responsibilities included preparing a report about the possibilities for establishing a new commercially-based TV channel to compete with the Faroese national channel.

October 2002 - December 2002:
Moved to her native Faroe Islands for a short period, mainly to produce a TV-film in two episodes about her father, the Faroese author Jens Pauli Heinesen. Elin was responsible for the music and the editing of the film. The music can be heard here.

November 2001 - October 2002:
Managing Editor at the Danish Committee for Health Education, a public service which publishes health-related books and magazines, including UNG, a quarterly magazine distributed to all 13-16 year-old school pupils in Denmark. View www.sundhedsoplysning.dk, www.ung-bladet.dk og www.ung-rejseguide.dk.

February 2000 - October 2001:
Editor and founder of www.kvindekanalen.dk (link to PDF-file!) - World Online’s (now Tiscali’s) online magazine for women with content such as shopping, letters, body & soul, lifestyle & culture, career and IT. Responsibilities included vision, concept development and strategy, as well as maintenance. The staff consisted of an editorial assistant and 40 freelancers. Although the site was the fifth-largest women’s site in Denmark, it was shut down in August 2001 due to financial problems caused by the world wide IT crisis at the time.

July 1997 - April 2007:
Founded her own company (initially to finance my studies at the National Film School of Denmark). The company provided consultancy services, specialising in media communications. When she became Managing Director of SamVit in 2007, she had to close down the company due to her official position.

1995-1996:
Marketing Coordinator for Kulturby 96 (Copenhagen – Cultural Capital of Europe 1996). Elin developed the advertising strategy and edited promotional texts and layout for various advertising areas. In addition, she was an advisor for almost 600 cultural projects in the city, providing advice about marketing strategies and advertising, as well as distribution of flyers, signs, banners and flags to various cultural institutions.

1994-95:
Sales and Marketing Manager at Folketeateret - The People's Theatre in Copenhagen. She was responsible for planning and controlling the theatre’s marketing plans. She designed and sent out sales letters, designed packages for customers and visitors, edited advertising copy, designed the theatre's programmes, posters and postcards, as well as organising merchandising, adverts and sponsors.

1992-93:
Marketing Manager at SMS in Tórshavn – a shopping centre which houses 26 shops, including a large supermarket, post office, bank and cafeteria, and employs 300 people. Elin was responsible for producing weekly five-minute TV broadcasts for national TV, which included reports and adverts. She was also responsible for selling advertising space to the shops and organising weekly events in the centre – cultural, commercial and entertainment.